Plog’s Psychographic Model places travelers on a spectrum from adventurous allocentrics to familiarity-seeking psychocentrics and links them to the rise and fall of destinations. T
The phenomenon in which an asphalt road you walk along every day or a yard in a quiet residential neighborhood suddenly collapses into an enormous hole is called a sinkhole. You ha
The uncanny valley is the phenomenon in which our affinity for a robot or doll grows as it becomes more humanlike, then suddenly drops into unease when it looks almost, but not qui
To develop a company's marketing or business strategy, both the internal and external environments must be considered and analyzed. This article focuses on a company's external env
Safe driving is an essential virtue for every driver and an important responsibility for protecting one's own safety and that of others. With traffic accidents increasing recently,
The kindergarten, a school where young children learn through play, was created by the German educator Friedrich Fröbel in 1840. This article covers the first kindergarten, his tea
How did the early internet keep working despite small differences between implementations? This article covers where Postel's Law (the Robustness Principle) came from, why it matte
This time, I would like to put together material about mind mapping, a technique frequently used to discover (generate) new ideas. Whereas brainstorming, another method for generat
With advances in modern agricultural technology and the widespread use of protected cultivation (greenhouse growing), we live in an era when lettuce, cucumbers, and tomatoes are av
Texture has become an essential element in contemporary visual design and user experience (UX). Beyond being a visual element, texture brings physical qualities that we can actuall
The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,
Sturgeon's Law is the rule of thumb that 90% of anything is crud. We look at how it came about, what it really means, similar ideas that came before it, and how to use it wisely in