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Economics

Too Invested to Quit: The Sunk Cost Fallacy

Why do we sit through a dull movie just because we paid for the ticket? This guide explains sunk costs, the bygones principle, why people fall into the sunk cost fallacy, classic e

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General knowledge

When the Number Becomes the Goal: Goodhart's Law

Why does a measure stop being a good measure once it becomes a target? This article explains the origin and logic of Goodhart's law, examples such as the cobra effect, and how to u

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Film & media

The Sound That Rings Inside the Screen: Diegetic Sound

Diegetic sound is sound whose source we accept as being inside the story world, like dialogue, footsteps, or a radio in the scene, while non-diegetic sound such as background music

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Food & nutrition

Cooking Food Sealed in a Bag Under Water: Sous Vide

Sous vide is a cooking method in which food is vacuum-sealed in a plastic bag and cooked slowly for a long time in water held at a precise temperature. This article covers how it c

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Library & information science

Thesaurus — A Dictionary Showing Relationships Between Terms

This time, I would like to put together some material on thesauruses, dictionaries that show the various relationships among keywords when searching for the information you want. A

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Business administration

The Option That Changes Your Choice: The Decoy Effect

The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,

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Statistics

Maximizing Practical Use Through Data Correlation Analysis

Data analysis has become an important tool in the modern business environment. In particular, data correlation analysis plays a key role in understanding relationships among multip