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Psychology

When Your Eyes Change What You Hear: The McGurk Effect

The McGurk effect is an illusion in which a mismatch between the sound you hear and the lip movements you see makes you hear a sound that was never actually spoken. This article co

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General knowledge

A Window to Success: How to Write an Effective Business Plan

A business plan is an essential tool for running a successful business. It helps companies set goals, develop strategies through market analysis, and manage their finances systemat

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Journalism & communication

The Thoughts That Come After the News: Media Priming

Media priming is the phenomenon in which issues the media highlights become the standards we use to judge people and policies later. From Iyengar and Kinder’s 1987 experiments and

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Chemistry

Key Effects of Metabolic Processes on Health and Disease

Metabolism is an essential process that supports all physiological functions in living organisms, playing an important role in maintaining and regulating life activities through va

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Economics

The Numbers Went Up but Life Got Tighter: Money Illusion

Money illusion is the mistake of judging gains and losses by the face value of money rather than its real purchasing power. This article covers nominal versus real value, the famou