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Journalism & communication

A Message That Strikes Like a Bullet: The Magic Bullet Theory

The Magic Bullet Theory is the view that media messages hit audiences directly, like bullets, and produce the same effect in everyone. We look at the age of propaganda that produce

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Psychology

Rationalization: The Story Our Minds Create

Rationalization is a psychological defense mechanism that refers to the process by which people create logical explanations for their behavior or emotions. It is an attempt to just

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Tourism studies

It Starts and Ends at Home: Leiper’s Tourism System

Leiper’s Tourism System views tourism as one connected system of tourists, the region they leave, the route they travel, the destination they stay in, and the tourism industry. Lea

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Chemistry

Holding Steady When Shaken: Buffer Solutions

A few drops of lemon juice make water sour, so why does the pH of blood stay the same? This article explains buffer solutions, whose pH barely changes even when acid or base is add

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Physics

Plasma Technology: Boundless Innovation and Possibilities

Plasma is the 4th state of matter, following solids, liquids, and gases, and is a unique state with electrical and high-temperature characteristics. These characteristics give plas

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Business administration

Why People Pay After Using It for Free: Freemium

Freemium is a pricing strategy that gives away a basic product or service for free and charges for better features, more capacity, or added convenience. This article covers where t

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Business administration

The Deep Gap Before the Mainstream Market: The Chasm

Why do new products that get off to a brilliant start stall before reaching the mainstream market? This article explains the chasm, the deep gap between early adopters and the earl