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Business administration

A Market That Eats Itself: Cannibalization

Why does cannibalization, where a new product eats into an existing product's sales, happen? This article explains what it is and why it occurs, the cases of Apple, Kodak, and Netf

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Film & media

The Power of Editing to Create Emotion: The Kuleshov Effect

The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept

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Journalism & communication

The Thoughts That Come After the News: Media Priming

Media priming is the phenomenon in which issues the media highlights become the standards we use to judge people and policies later. From Iyengar and Kinder’s 1987 experiments and

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Physics

The Endless Jiggle: Brownian Motion

Why do tiny particles in water never stop jiggling? This article explains Brownian motion, first observed by Robert Brown, the principle Einstein uncovered behind it, Perrin's expe

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Logistics

A Buffer Against Stockouts: Safety Stock

Why do warehouses hold more inventory than they expect to sell? This article explains what safety stock is and how it relates to the reorder point, how to calculate it from the ser