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General knowledge

Refuting Takes Ten Times the Effort: Brandolini's Law

Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi

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Earth science

When Volcanoes Block the Sun: Volcanic Winter

A volcanic winter is a drop in global temperatures lasting several years after a huge, sulfur-rich eruption spreads tiny sulfuric acid droplets through the stratosphere and blocks

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Education

The Belief That Ability Can Grow: Growth Mindset

A growth mindset is the belief that intelligence and talent can grow through effort, good strategies and help from others. We look at how it differs from a fixed mindset, the prais

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Journalism & communication

The Thoughts That Come After the News: Media Priming

Media priming is the phenomenon in which issues the media highlights become the standards we use to judge people and policies later. From Iyengar and Kinder’s 1987 experiments and

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Business administration

How to Maximize Market Opportunities Through PEST Analysis

Systematically analyzing a company's external environment is very important when developing a business strategy. One widely used tool for analyzing this external environment is PES