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810 articles found

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Journalism & communication

A Message That Strikes Like a Bullet: The Magic Bullet Theory

The Magic Bullet Theory is the view that media messages hit audiences directly, like bullets, and produce the same effect in everyone. We look at the age of propaganda that produce

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Journalism & communication

Understanding the Concept of Frames in Journalism Studies

This time, we will explore frames, one of the concepts addressed in journalism studies. We will look at what frames are and what role they play. Journalism studies is an academic f

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Business administration

The Hidden Price of Changing: Switching Costs

Why is it so hard to switch carriers, airlines, or software even when a cheaper option exists? This piece explains switching costs, the three types identified by Burnham, Frels, an

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Psychology

The Principles of Forgetting - Why Can't We Remember?

This time, I would like to put together material on the concept and theories of forgetting as a topic in psychology. Everyone can often find themselves forgetting something or stru

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Earth science

The Force That Pushes Continents: Plate Tectonics

Plate tectonics is the theory that Earth’s outer shell is divided into rigid plates that move over a weaker layer, causing earthquakes, volcanoes, and mountain ranges. This article

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Earth science

When the Whole Planet Froze Over: Snowball Earth

Snowball Earth is the hypothesis that Earth’s surface was once almost entirely covered in ice during the Cryogenian Period. This article explains how the idea arose, the ice-albedo

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Food & nutrition

Cooking Food Sealed in a Bag Under Water: Sous Vide

Sous vide is a cooking method in which food is vacuum-sealed in a plastic bag and cooked slowly for a long time in water held at a precise temperature. This article covers how it c