Statistics
Torture the Numbers and They Will Confess: P-hacking
P-hacking is the practice of analysing data in different ways until a “statistically significant” result appears. We look at what p-values mean, the common ways p-hacking happens,
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779 articles found
Physics
The Real Reason the Sky Is Blue: Rayleigh Scattering
Rayleigh scattering, worked out by Lord Rayleigh in 1871, is the scattering of light by particles much smaller than its wavelength, such as air molecules, and it is far stronger fo
Tourism studies
The Concept of Sustainable Tourism and Ways to Sustain It
Sustainable tourism aims to have a positive impact on local communities and the environment while providing visitors with beneficial and enjoyable experiences. The rapid growth of
Journalism & communication
The Illusion That Only Others Are Swayed: The Third-Person Effect
Why do we feel that we are fine and only other people are swayed by the media? This article explains the third-person effect and Davison's classic hypothesis, self-enhancement and
Tourism studies
Festivals That Revitalize Regions: Strategies for Revitalization and Cooperation
Festivals take place in various forms around the world and are important activities that reflect local communities and their cultural identities. From the perspective of tourism st
Design
The Bigger the Target, the Faster You Reach It: Fitts's Law
You have probably tried to tap a small close button on your phone screen and ended up tapping an unintended ad. By contrast, the large payment button at the bottom of the screen is
Statistics
The Illusion That Next Time Will Be Different: The Gambler's Fallacy
If a coin lands heads five times in a row, will the next toss be tails? This article explains the gambler's fallacy, the belief that past results change what comes next, along with
Economics
Does Destruction Revive the Economy? The Broken Window Fallacy
Can rebuilding after a disaster or war really make a society richer? This piece explains the broken window fallacy through Frédéric Bastiat’s 1850 parable of the seen and the unsee
Business administration
The Power That Overturns From Below: Disruptive Innovation
Disruptive innovation is innovation that looks inferior at first but wins new customers with a cheaper, simpler alternative and gradually takes over the mainstream market. This art
Earth science
The Tragedy of Urban Areas Swallowed by the Ground: Sinkholes (Sinkhole)
The phenomenon in which an asphalt road you walk along every day or a yard in a quiet residential neighborhood suddenly collapses into an enormous hole is called a sinkhole. You ha
Business administration
Small Fixes Add Up to a Big Difference: Kaizen
Kaizen is a management approach in which everyone on the front line keeps making small improvements instead of one grand change. This article covers what the word means and where i
Design
If It Looks Good, It Feels Easy: The Aesthetic-Usability Effect
Why do people assume a prettier app is easier to use before they try it? This piece explains the aesthetic-usability effect through Kurosu and Kashimura’s 1995 ATM study, Tractinsk