A dolly zoom moves the camera while zooming the lens the opposite way, keeping a person the same size while the background stretches or swells. This piece covers its birth in Hitch
The fundamental attribution error is the tendency to underestimate the situation and overestimate personality when explaining other people’s behavior. This piece covers Heider’s tw
Can rebuilding after a disaster or war really make a society richer? This piece explains the broken window fallacy through Frédéric Bastiat’s 1850 parable of the seen and the unsee
An object in a fluid is buoyed up by the weight of the fluid it displaces. This piece explains Archimedes’ principle, why buoyancy comes from pressure differences with depth, when
In this article, we will explore methods for managing and evaluating performance when running a company or organization. Performance management is an organizational management meth
Reliability and validity always come up when studying surveys in statistics, marketing, or opinion polling. This guide uses two illustrated examples, shooting and makeup, to make t
A conditional cash transfer gives money to poor households only if they meet set conditions, such as keeping children in school or getting regular health checkups. This article cov
Multiverse theory is one of the most prominent and controversial concepts in modern physics, proposing the possibility that countless other universes exist beyond the universe we i
The Stroop Effect is the phenomenon in which naming the ink color of a word slows down and errors increase when the word's meaning and its color do not match. We look at the 1935 e
Standard deviation plays an important role in describing data variability and is an essential concept used in a wide range of practical situations. In data analysis and decision-ma
Sturgeon's Law is the rule of thumb that 90% of anything is crud. We look at how it came about, what it really means, similar ideas that came before it, and how to use it wisely in
Food labels are tools that provide very important information when we choose foods. In modern society, healthy food choices can greatly influence our quality of life, and reading f