Design
Tricks That Make You Click: Dark Patterns
Dark patterns are screen designs that use layout, color, and wording to trick or push users into actions they would not have taken if they had fully understood or been free to choo
Articles to explore
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809 articles found
Psychology
Following the Majority Even When It Is Wrong: The Asch Conformity Experiments
The Asch conformity experiments, begun by social psychologist Solomon Asch in 1951, showed that people often go along with a group’s clearly wrong answer on a simple line-length ta
Physics
The Diverse Applications of Optical Technology That Transform Everyday Life
Optics is a field of scientific research concerned with light and vision, exploring the properties of light and its interactions in depth. Light is an essential element of our ever
Earth science
The Threat of Fine Particulate Matter: Essential Measures to Protect Health and the Environment
In recent years, fine particulate matter has emerged as a major problem threatening the environment and human health. It is frequently found all around us, and its adverse effects
Earth science
Understanding and Analyzing Earthquakes: How Can We Prepare?
Earthquakes are among the most unpredictable and destructive natural disasters. Originating within the Earth, earthquakes have caused immense loss of life and property throughout h
Business administration
Corporate Strategy Analysis Tool - The BCG Matrix (What Is a Cash Cow?)
This time, we will explore the BCG matrix, a tool for assessing a company's current situation and analyzing the direction it should take in the future. The BCG matrix is a corporat
Logistics
The Wisdom of Waiting Until the Last Moment: Postponement Strategy
Postponement strategy delays the final steps that make products different, such as color, packaging, or language, until customer orders or demand become clear. This article covers
Film & media
When Sound Leads or Lingers: J-Cut and L-Cut
Why do some dialogue scenes feel so natural? This article explains the split edit, which cuts picture and sound at different moments, and the difference between the J-cut, where so
Robotics
The Easy Things Are the Hardest: Moravec's Paradox
Why can computers beat chess champions yet struggle to pick up a cup? This article covers the origins of Moravec's paradox, its evolutionary explanation, examples from robotics, an
Social welfare
How Vouchers, Neither Cash nor Goods, Are Changing the World
Social welfare used to be simple. It consisted entirely of delivering goods (In-kind), such as rice or instant noodles, to neighbors facing financial hardship, or depositing a set
Information technology
Less Power as They Shrank: Dennard Scaling
Dennard scaling is the semiconductor scaling rule that if transistors are made smaller while voltage is lowered by the same ratio, the power used by a given area of a chip stays th
General knowledge
Long Talk Only on Easy Things: The Law of Triviality
Why does a contract worth hundreds of millions of won pass in minutes while the office coffee takes an hour? This article explains Parkinson’s Law of Triviality, why people talk mo