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Journalism & communication

Persuasion That Wakes Up Over Time: The Sleeper Effect

The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di

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Tourism studies

Where Does Tourists’ Money Go? Tourism Leakage

Why does so little of what tourists spend reach local fishermen and neighborhood restaurants? This piece explains tourism leakage: how tourism revenue reaches the local economy, im

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General knowledge

A Miracle Comes Once a Month: Littlewood’s Law

Littlewood’s Law is the rule of thumb that an event as rare as one in a million happens to an ordinary person about once a month. This article explains its origins with J. E. Littl

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Information technology

The Bug That Vanishes When You Look: The Heisenbug

A Heisenbug is a software bug that disappears or changes its behavior when you try to investigate it. This article covers where the name came from, why such bugs hide, related bug

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Tourism studies

Why Do Peak and Off-Peak Seasons Exist? Tourism Seasonality

Tourism seasonality is the regular bunching of visitors and spending into certain times of the year. This article covers what it is, its natural and institutional causes, the probl