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Journalism & communication

How We Say It Changes the World: The Medium Is the Message

"The medium is the message" is Marshall McLuhan's 1964 claim that we should look at the medium itself before the content it carries. This article explains what the phrase means, Mc

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Film & media

Shooting Deep Night at Midday: Day for Night

Day for night is a filmmaking technique that makes scenes shot in daylight look like night. This article covers why filmmakers shoot night in the daytime, the four main ways to fak

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Economics

The Numbers Went Up but Life Got Tighter: Money Illusion

Money illusion is the mistake of judging gains and losses by the face value of money rather than its real purchasing power. This article covers nominal versus real value, the famou

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Earth science

Why Cities Run Hotter: The Urban Heat Island

An urban heat island is when a city runs warmer than the countryside around it. This piece covers Luke Howard’s early records in London, why pavement and buildings trap heat, how t

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Business administration

The Strength Others Can't Easily Copy: Core Competence

Core competence is the collective capability that ties an organization's skills and learning together and carries across many products and markets. This article covers its meaning,

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Journalism & communication

The Thoughts That Come After the News: Media Priming

Media priming is the phenomenon in which issues the media highlights become the standards we use to judge people and policies later. From Iyengar and Kinder’s 1987 experiments and