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Psychology

Rationalization: The Story Our Minds Create

Rationalization is a psychological defense mechanism that refers to the process by which people create logical explanations for their behavior or emotions. It is an attempt to just

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Psychology

More Precious When You Build It Yourself: The IKEA Effect

The IKEA effect is the cognitive bias that leads people to value things they made or assembled themselves far more than they are actually worth. This article covers how the effect

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Journalism & communication

Media Ethics and Transparency: The Foundation of Trust

The media plays a central role in modern society and is closely connected to our daily lives. For this reason, the media must uphold high ethical standards when communicating infor

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Chemistry

Mirror-Image Twin Molecules: Chirality

Chirality is the property of an object or molecule that cannot be superimposed on its own mirror image. This article covers the basic definition of chirality, how mirror-image mole

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General knowledge

Causes of Car Battery Discharge and How to Jump-Start a Car

The car battery is one of a vehicle's key components, playing an important role in supplying power to start the engine, operate electronic devices, and run various electrical compo

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Statistics

An Easy Guide to Understanding Reliability and Validity

Reliability and validity always come up when studying surveys in statistics, marketing, or opinion polling. This guide uses two illustrated examples, shooting and makeup, to make t

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Logistics

The Heart of Modern Logistics: Everything About Forklifts

In modern society, logistics is like the vast bloodstream that keeps cities and nations moving. Millions of parcel boxes move every day, container ships come and go around the worl

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Business administration

The Power That Overturns From Below: Disruptive Innovation

Disruptive innovation is innovation that looks inferior at first but wins new customers with a cheaper, simpler alternative and gradually takes over the mainstream market. This art

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Psychology

The Confidence of Not Knowing: The Dunning-Kruger Effect

Why are some people so confident even when they do poorly on a test, while experts often seem modest? This article explains the Dunning-Kruger effect and the classic study behind i

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General knowledge

Long Talk Only on Easy Things: The Law of Triviality

Why does a contract worth hundreds of millions of won pass in minutes while the office coffee takes an hour? This article explains Parkinson’s Law of Triviality, why people talk mo