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Economics

Same Product, Different Price: Price Discrimination

Price discrimination is the strategy of selling the same product or service at different prices to different groups of consumers. This article covers the concept, the first-, secon

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Information technology

Less Power as They Shrank: Dennard Scaling

Dennard scaling is the semiconductor scaling rule that if transistors are made smaller while voltage is lowered by the same ratio, the power used by a given area of a chip stays th

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Education

The Secret of Learning That Lasts: Desirable Difficulty

Why is what we learn easily so easily forgotten? This article explains desirable difficulty, as described by Robert Bjork, covering its meaning and origins, learning methods such a

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Education

Words and Pictures Stay Together: Dual Coding Theory

Dual Coding Theory holds that the mind has separate verbal and nonverbal systems, and that linking words with pictures helps us understand better and remember longer. This piece co

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Physics

Plasma Technology: Boundless Innovation and Possibilities

Plasma is the 4th state of matter, following solids, liquids, and gases, and is a unique state with electrical and high-temperature characteristics. These characteristics give plas

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Psychology

A Balance the Mind Creates on Its Own: Cognitive Dissonance

Cognitive dissonance is the psychological discomfort that arises when contradictory beliefs, attitudes, or behaviors exist at the same time, together with the automatic process of

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Design

Core Elements and Essential Principles of Graphic Design

Graphic design goes beyond simply creating visually appealing images: it plays an important role in communicating clear, powerful messages and maximizing brand value. Today's desig