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Journalism & communication

How We Say It Changes the World: The Medium Is the Message

"The medium is the message" is Marshall McLuhan's 1964 claim that we should look at the medium itself before the content it carries. This article explains what the phrase means, Mc

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Social welfare

How Vouchers, Neither Cash nor Goods, Are Changing the World

Social welfare used to be simple. It consisted entirely of delivering goods (In-kind), such as rice or instant noodles, to neighbors facing financial hardship, or depositing a set

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Film & media

Editing That Skips Through Time: The Jump Cut

What is a jump cut, the kind of edit in which time seems to leap forward within the same shot? This article explains its relationship to the 30-degree rule, Godard's Breathless, ho

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Food & nutrition

How to Choose and Use Health Foods Properly

In modern society, rapidly changing lifestyles and irregular eating habits make it difficult for many people to maintain their health. In these circumstances, health foods are attr

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Journalism & communication

Persuasion That Wakes Up Over Time: The Sleeper Effect

The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di

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Food & nutrition

Vitamin Types, Functions, and Healthy Intake Methods

Vitamins are essential nutrients for maintaining our health and normal bodily functions. They come in various forms, have different functions, and play important roles in many phys

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Food & nutrition

Cooking Food Sealed in a Bag Under Water: Sous Vide

Sous vide is a cooking method in which food is vacuum-sealed in a plastic bag and cooked slowly for a long time in water held at a precise temperature. This article covers how it c

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Film & media

Video Shooting Techniques and How to Edit Using Shots

Why do films and dramas cut from distant shots to close ones? This article explains the main shot types used in video production, namely the long shot, full shot, medium shot, bust