Psychological shock is an issue that significantly affects an individual's mental health and is a factor that cannot be ignored in everyday life. It usually occurs in situations in
Environmental problems involving chemicals are recognized as among the serious environmental problems worldwide. Various chemicals released by human activities pollute the air, wat
An introduction to the blue ocean and red ocean, two basic concepts for understanding market environments, plus the purple ocean that combines them, explained through examples from
Why does your appetite come back for dessert even when you feel too full to eat another bite? This article explains sensory-specific satiety: what it is, the brain and evolutionary
A Bloom filter is a probabilistic data structure that uses a tiny bit array to tell you a value is definitely not in a set. This article covers where it came from, how adding and c
In modern society, many people experience difficulty fully acknowledging their own success and feel as though their achievements were obtained through deception. This phenomenon is
Occam’s Razor is the methodological guideline that, when several hypotheses explain the same phenomenon, we should favor the one that adds no unnecessary assumptions. This article
The Zero Moment Point (ZMP) is the point under the feet where ground forces create no tipping moment, long used to judge whether a biped robot will fall. This piece covers the supp
What is the deep, savory taste that is neither salty nor sweet? This article covers umami from Kikunae Ikeda's discovery to glutamate, inosinate and guanylate, the synergy effect,
Effective report writing is one of the essential elements of achieving success in the workplace. Reports play an important role in communicating information and making decisions, a
The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di
Poe’s Law is the internet rule of thumb that, without a clear sign of the author’s intent, a parody of extreme views will inevitably be taken as sincere by someone. We look at wher