A step-by-step look at the marketing strategies used by companies and organizations: 3C analysis of the environment, SWOT analysis, the STP strategy, and the 4Ps of the marketing m
Quantum mechanics is a theoretical framework that plays an important role in understanding the fundamental properties of matter and energy. Among its principles, the uncertainty pr
Why do a handful of words appear on every page while most words show up only once or twice? This article covers how Zipf's Law became known, the inverse relationship between rank a
Berkson's Paradox is the phenomenon in which a false inverse relationship appears between two unrelated traits when you look only at a group filtered by some criterion. This piece
Productive welfare is a new paradigm in social welfare that pursues individual self-reliance and social inclusion simultaneously, with sustainable development as its goal. As vario
How attachment theory developed from Bowlby and Ainsworth, the main attachment types and their traits, and how the theory is applied today in education, therapy, family counseling,
The winner’s curse is when the person who most overestimates an item’s uncertain value wins the auction and overpays. This piece covers its origin in Capen, Clapp and Campbell’s 19
Why does a slightly tilted frame make us uneasy? This article covers what the Dutch angle is, its roots in German Expressionism and the origin of its name, how film and TV have use
What determines how a robot can move? This article explains degrees of freedom, covering what the term means, how six-axis industrial robot arms work, the degrees of freedom of the
VFX(Visual Effects) is an important technology widely used in modern film, games, advertising, and various media industries. VFX uses computer graphics and animation to create and
P-hacking is the practice of analysing data in different ways until a “statistically significant” result appears. We look at what p-values mean, the common ways p-hacking happens,
Why does a swing go higher and higher when you push it in rhythm? This article explains what resonance and natural frequency mean, how the swaying grows, its uses in musical instru