In this article, we will explore two principles that can be applied in various fields, including marketing in business administration, economics, and statistics: the Pareto princip
Why do a small number of researchers write so many papers? This article covers the inverse square law Lotka identified in 1926, its uses in bibliometrics, and its limits, such as e
This time, I would like to introduce brainstorming, a technique used especially often in situations that call for ideas. Although it is already a well-known technique, some people
Packaging design is an important factor that determines a product's first impression and directly influences consumers' purchasing decisions. Today's consumers consider more than a
In modern society, data has become a core asset for businesses and organizations. How data is collected, stored, and managed can determine the success or failure of a business. In
Gravity is an essential part of our everyday lives and one of the fundamental forces of the universe. Through gravity, we pull objects toward the ground, and it affects everything
Fake news has emerged as a serious problem in modern society. Amid a flood of information, distinguishing truth from falsehood is becoming increasingly difficult, and this is causi
The McGurk effect is an illusion in which a mismatch between the sound you hear and the lip movements you see makes you hear a sound that was never actually spoken. This article co
The Spiral of Silence is the process by which people sense the climate of opinion, speak up for views that seem to be in the majority, and stay quiet about views that seem to be in
Algorithms are one of the core concepts in computer science. An algorithm refers to a precise procedure or method of computation for solving a problem. Understanding and analyzing
Faceted classification divides a subject into non-overlapping aspects and combines their symbols into one class number. This piece covers enumerative versus analytico-synthetic cla
Every morning, when we turn on our smartphones, we encounter a flood of news articles, real-time search rankings, and social media trending tabs. On some days, a particular politic