Psychology
When Your Eyes Change What You Hear: The McGurk Effect
The McGurk effect is an illusion in which a mismatch between the sound you hear and the lip movements you see makes you hear a sound that was never actually spoken. This article co
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810 articles found
Tourism studies
Characteristics of Tourism Behavior and Stages of Tourist Decision-Making
Tourism is an activity in which individuals or groups visit other regions or countries for various purposes, such as relaxation, exploration, and education. These activities are la
Library & information science
The Words We Use Most Are Always Few: Zipf's Law
Why do a handful of words appear on every page while most words show up only once or twice? This article covers how Zipf's Law became known, the inverse relationship between rank a
Business administration
Why Delegated Work Goes Astray: The Principal-Agent Problem
The principal-agent problem is the conflict that arises when the interests of the person who hands over a job and the person who takes it on diverge. We look at why it happens, how
Logistics
Pallets, the Hidden Giants of Logistics: Dimensions, Materials, and the Future
When you step into a logistics warehouse, the first thing that catches your eye is not the countless stacks of boxes. It is the rectangular platform firmly supporting those boxes,
General knowledge
Seasonal Seafood and Biological Mechanisms
At the seafood counter of a large supermarket or a sashimi restaurant, you can enjoy olive flounder and rockfish all year round. Advances in aquaculture technology and innovations
Earth science
The Science of Clouds: Reading the Signals in the Sky
Clouds are a familiar sight, yet few people understand how they form, what kinds there are, and what each one tells us. This article explains the principles of cloud formation, the
Design
New but Not Unfamiliar: The MAYA Principle (Most Advanced Yet Acceptable)
Coined by industrial designer Raymond Loewy, the MAYA principle says a design should be as advanced as possible while staying within what people can accept. This article covers Loe
Psychology
The Illusion That It’s Just Their Personality: The Fundamental Attribution Error
The fundamental attribution error is the tendency to underestimate the situation and overestimate personality when explaining other people’s behavior. This piece covers Heider’s tw
Design
Building Information on a Grid: The Swiss Style (International Typographic Style)
The Swiss Style, also called the International Typographic Style, is a graphic design style that arranges sans-serif type and photographs asymmetrically on an invisible grid to con
Film & media
The Lens That Squeezes the Picture Sideways: The Anamorphic Lens
An anamorphic lens squeezes a wide scene only horizontally onto film or a sensor, then stretches it back by the same ratio to create a widescreen image. This article covers how it
Business administration
Blue Ocean and Red Ocean: Concepts and Examples (+ Purple Ocean)
An introduction to the blue ocean and red ocean, two basic concepts for understanding market environments, plus the purple ocean that combines them, explained through examples from