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Physics

The Real Reason the Sky Is Blue: Rayleigh Scattering

Rayleigh scattering, worked out by Lord Rayleigh in 1871, is the scattering of light by particles much smaller than its wavelength, such as air molecules, and it is far stronger fo

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Business administration

The Shift Toward Marketing 4C and Its Stages

This time, I would like to put together material on marketing 4C, a marketing concept in business administration. The existing marketing mix, known as 4P, had the traditional 4 sta

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Food & nutrition

The Temperature at Which Oil Starts to Smoke: Smoke Point

The smoke point is the temperature at which an oil or fat, when heated, begins to give off a continuous, visible bluish smoke. This article covers why oil smokes, what determines t

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Chemistry

Mirror-Image Twin Molecules: Chirality

Chirality is the property of an object or molecule that cannot be superimposed on its own mirror image. This article covers the basic definition of chirality, how mirror-image mole

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Tourism studies

The Concept of Sustainable Tourism and Ways to Sustain It

Sustainable tourism aims to have a positive impact on local communities and the environment while providing visitors with beneficial and enjoyable experiences. The rapid growth of