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Statistics

Maximizing Practical Use Through Data Correlation Analysis

Data analysis has become an important tool in the modern business environment. In particular, data correlation analysis plays a key role in understanding relationships among multip

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Psychology

More Precious When You Build It Yourself: The IKEA Effect

The IKEA effect is the cognitive bias that leads people to value things they made or assembled themselves far more than they are actually worth. This article covers how the effect

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Tourism studies

Travel That Lingers: Slow Travel

Slow travel is a way of traveling in which you stay in one place for a long time and experience it at a pace close to everyday life, rather than brushing past many places in a shor

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Economics

Winning but Losing: The Winner’s Curse

The winner’s curse is when the person who most overestimates an item’s uncertain value wins the auction and overpays. This piece covers its origin in Capen, Clapp and Campbell’s 19

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Information technology

Adding More Makes It Later: Brooks's Law

Why does adding people to a late software project often make it even later? This article covers the origin of Brooks's Law and the illusion hidden in the man-month, why adding peop

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General knowledge

The Principles of Brainstorming and How to Conduct It

This time, I would like to introduce brainstorming, a technique used especially often in situations that call for ideas. Although it is already a well-known technique, some people

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General knowledge

Joke or Sincere? Poe’s Law

Poe’s Law is the internet rule of thumb that, without a clear sign of the author’s intent, a parody of extreme views will inevitably be taken as sincere by someone. We look at wher

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Film & media

The Power of Editing to Create Emotion: The Kuleshov Effect

The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept