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Food & nutrition

How to Measure Spiciness in Numbers: The Scoville Scale

The Scoville Scale expresses how hot a chili pepper is as a number, the Scoville Heat Unit (SHU). This article explains why spiciness is actually pain, how the scale is measured by

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Design

Typography Design Elements and Considerations

This time, I would like to write about typography design, which requires consideration of how to make lettering beautiful while also conveying its content effectively. We will look

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Physics

The Secret of Floating Iron Ships: Archimedes' Principle

An object in a fluid is buoyed up by the weight of the fluid it displaces. This piece explains Archimedes’ principle, why buoyancy comes from pressure differences with depth, when

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Business administration

The Shift Toward Marketing 4C and Its Stages

This time, I would like to put together material on marketing 4C, a marketing concept in business administration. The existing marketing mix, known as 4P, had the traditional 4 sta

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Design

The Secrets to Packaging Design That Makes Brands Shine

Packaging design is an important factor that determines a product's first impression and directly influences consumers' purchasing decisions. Today's consumers consider more than a

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Library & information science

The Words We Use Most Are Always Few: Zipf's Law

Why do a handful of words appear on every page while most words show up only once or twice? This article covers how Zipf's Law became known, the inverse relationship between rank a

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Earth science

An Invisible Lid Over the Sky: Temperature Inversion

Why does a layer of air form that gets warmer, not colder, with height? This article explains how temperature inversions form and their types, their effects on fine dust, fog, and