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Film & media

5.1 Surround Sound Concepts and Premiere Setup

This time, we will look at how to configure a sequence in Premiere when working with 5.1 surround files during video and audio production, and how a 5.1 surround system is arranged

Translated article

Journalism & communication

Persuasion That Wakes Up Over Time: The Sleeper Effect

The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di

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Chemistry

A Different Color for Every Element: The Flame Test

A flame test identifies metal elements by the unique color of light they emit in a flame. This piece covers how the colors arise, Bunsen and Kirchhoff’s spectroscopy, fireworks, an

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Logistics

Logistics That Skips the Warehouse: Cross-Docking

Cross-docking is a logistics operation in which incoming freight is not stored long-term but is sorted, transshipped, and shipped out right away. This article covers its definition

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Journalism & communication

The Thoughts That Come After the News: Media Priming

Media priming is the phenomenon in which issues the media highlights become the standards we use to judge people and policies later. From Iyengar and Kinder’s 1987 experiments and

Translation update pending

Psychology

Rationalization: The Story Our Minds Create

Rationalization is a psychological defense mechanism that refers to the process by which people create logical explanations for their behavior or emotions. It is an attempt to just

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Film & media

When Shape Carries Across the Cut: The Match Cut

A bone becomes a satellite, a match becomes a desert sun—what is that edit? This article explains the match cut: how it differs from a jump cut, graphic, action, and auditory types