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786 articles found
Psychology
In psychology, impressions are considered a very important concept, and the first impressions we form of other people or things have a very powerful influence. These impressions gr
Physics
Modern science plays a central role in understanding the various phenomena we encounter in everyday life and developing new technologies based on that understanding. Among its theo
Journalism & communication
Why does a friend’s recommendation often sway us more than an ad? This article explains Lazarsfeld’s two-step flow theory—how media messages reach opinion leaders first and then sp
General knowledge
Cunningham’s Law is the internet adage that the best way to get the right answer online is not to ask a question but to post a wrong answer. This article covers where the law came
Food & nutrition
The Scoville Scale expresses how hot a chili pepper is as a number, the Scoville Heat Unit (SHU). This article explains why spiciness is actually pain, how the scale is measured by
General knowledge
Why do things that have already lasted a long time tend to last even longer? This article explains where the name Lindy Effect came from, what kinds of things it applies to, how to
Psychology
Have you ever felt that everyone notices only your mistakes? This article explains what the spotlight effect is, the T-shirt experiment, why the illusion arises, everyday examples,
Film & media
The rule of thirds is a composition principle that divides the frame into nine equal parts and places key subjects on the lines or where they meet. This article covers its basic pr
Journalism & communication
In modern society, the media plays a central role in delivering information and has a profound influence across various fields, including politics, the economy, and society. Amid t
Social welfare
In modern society, mental health welfare has become an essential support system. As stress and anxiety increase alongside a rapidly changing social environment, mental health issue
Psychology
In modern society, many people experience difficulty fully acknowledging their own success and feel as though their achievements were obtained through deception. This phenomenon is
Logistics
How did the milk run, in which one truck visits several suppliers in turn, come about? This article explains where the name comes from, how it works, how it is used in production a
