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810 articles found
Journalism & communication
Parasocial interaction is the one-sided sense of face-to-face closeness we feel with media figures who don’t know us. This piece covers Horton and Wohl’s 1956 concept, the differen
Physics
Why do tiny particles in water never stop jiggling? This article explains Brownian motion, first observed by Robert Brown, the principle Einstein uncovered behind it, Perrin's expe
Design
Miller's Law, drawn from psychologist George A. Miller's 1956 paper “The Magical Number Seven, Plus or Minus Two,” describes the limited amount of information people can hold at on
General knowledge
Why does trying to hide information make it spread even further? This article covers the 2003 lawsuit that gave the Streisand effect its name, four reasons suppression backfires, w
General knowledge
A business plan is an essential tool for running a successful business. It helps companies set goals, develop strategies through market analysis, and manage their finances systemat
Earth science
Typhoons are among the most powerful weather phenomena created by nature, with an impact felt across the globe. Every year, countless people directly experience their force and the
Chemistry
Why does water sometimes stay liquid below freezing? This article explains what supercooling is and how it works, everyday examples such as clouds, freezing rain, and hand warmers,
Film & media
Scenarios are important tools that play a central role in various fields. They are widely used not only in films, television dramas, and theater, but also in areas such as business
Education
Why does learning stall when there is too much to hold in mind at once? This article covers the origins of cognitive load theory and the limits of working memory, the three types o
General knowledge
Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi
Food & nutrition
Vitamins are essential nutrients for maintaining our health and normal bodily functions. They come in various forms, have different functions, and play important roles in many phys
Food & nutrition
Enzymatic browning is the reaction in which enzymes in fruits and vegetables use oxygen to oxidize phenolic compounds into brown pigments. This piece covers how polyphenol oxidase
