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Journalism & communication

A Persuasion Vaccine You Get in Advance: Inoculation Theory

Inoculation theory holds that people who meet weak counterarguments in advance and practice refuting them resist stronger persuasion later. This piece covers William J. McGuire’s 1

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Logistics

Moving Road Freight onto Rails and Sea Lanes: Modal Shift

Modal shift means moving freight that used to travel mainly by truck onto modes that carry large volumes at once, such as rail and coastal shipping. This piece covers why it matter

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Information technology

When Clocks Jump Back to 1901: The Year 2038 Problem

What is the Year 2038 problem? It is the glitch in which computers that store Unix time in 32 bits mistake moments after January 19, 2038, for 1901. This article covers how it work

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Library & information science

Principles and Criteria for Public Library Budget Preparation

This time, I would like to put together material on budgets in public libraries. Public library budget preparation is the process of developing, analyzing, and finalizing plans for

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Economics

Too Invested to Quit: The Sunk Cost Fallacy

Why do we sit through a dull movie just because we paid for the ticket? This guide explains sunk costs, the bygones principle, why people fall into the sunk cost fallacy, classic e

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Film & media

The Power of Editing to Create Emotion: The Kuleshov Effect

The Kuleshov Effect is the phenomenon in which viewers create new meaning and emotion on their own when the same shot is joined to different shots. This article covers the concept

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Business administration

What Are the Pareto Principle and the Long Tail Principle?

In this article, we will explore two principles that can be applied in various fields, including marketing in business administration, economics, and statistics: the Pareto princip