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810 articles found

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Psychology

When Your Eyes Change What You Hear: The McGurk Effect

The McGurk effect is an illusion in which a mismatch between the sound you hear and the lip movements you see makes you hear a sound that was never actually spoken. This article co

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Film & media

Movement Traced from Live Action: Rotoscoping

Rotoscoping is a technique in which live-action footage is projected one frame at a time and traced over to create realistic movement. We look at how it was invented, how it works,

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Journalism & communication

Making Friends on the Screen: Parasocial Interaction

Parasocial interaction is the one-sided sense of face-to-face closeness we feel with media figures who don’t know us. This piece covers Horton and Wohl’s 1956 concept, the differen

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Earth science

The Science of Clouds: Reading the Signals in the Sky

Clouds are a familiar sight, yet few people understand how they form, what kinds there are, and what each one tells us. This article explains the principles of cloud formation, the

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Education

Complete Only When the Pieces Fit: The Jigsaw Classroom

The jigsaw classroom is a cooperative learning method in which each student masters one piece of the material and teaches it to the group. This piece covers Elliot Aronson’s 1971 c

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Journalism & communication

How the Media Shows Us the World: Agenda-Setting Theory

Every morning, when we turn on our smartphones, we encounter a flood of news articles, real-time search rankings, and social media trending tabs. On some days, a particular politic

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Earth science

When Glaciers Melt, the Land Rises: Isostasy

Isostasy is the idea that the crust floats on the denser mantle and balances at a height set by its thickness and density. This piece covers how the theory arose, the Airy and Prat

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Chemistry

The Force That Restores Balance: Le Chatelier's Principle

Le Chatelier's principle states that when a system at chemical equilibrium is disturbed by a change in concentration, pressure, or temperature, the equilibrium shifts in the direct