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Food & nutrition

The Secret Behind Chewy Dough: Gluten

Gluten is a net-like mass of protein that forms when two wheat proteins meet water and become entangled. We look at how it forms, how flour types differ, the cooking tricks that st

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General knowledge

How to Create a Mind Map - A Method for Generating Ideas

This time, I would like to put together material about mind mapping, a technique frequently used to discover (generate) new ideas. Whereas brainstorming, another method for generat

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Earth science

The Mystery of Gravity: The Universe's Hidden Force

Gravity is an essential part of our everyday lives and one of the fundamental forces of the universe. Through gravity, we pull objects toward the ground, and it affects everything

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Psychology

More Precious When You Build It Yourself: The IKEA Effect

The IKEA effect is the cognitive bias that leads people to value things they made or assembled themselves far more than they are actually worth. This article covers how the effect

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Library & information science

The Web Address That Vanished One Day: Link Rot

Link rot is the phenomenon in which web addresses, over time, no longer lead to the material they once pointed to. We look at what link rot is and why it happens, how large the pro

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Statistics

The Illusion That Comes After Choosing: Berkson's Paradox

Berkson's Paradox is the phenomenon in which a false inverse relationship appears between two unrelated traits when you look only at a group filtered by some criterion. This piece

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Tourism studies

Who Finds a Destination First? Plog’s Psychographic Model

Plog’s Psychographic Model places travelers on a spectrum from adventurous allocentrics to familiarity-seeking psychocentrics and links them to the rise and fall of destinations. T

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General knowledge

The Principles of Brainstorming and How to Conduct It

This time, I would like to introduce brainstorming, a technique used especially often in situations that call for ideas. Although it is already a well-known technique, some people