Film & media
The Empty Object Everyone Chases: The MacGuffin
Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac
Articles to explore
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809 articles found
Design
We Remember Only About Seven Things: Miller's Law
Miller's Law, drawn from psychologist George A. Miller's 1956 paper “The Magical Number Seven, Plus or Minus Two,” describes the limited amount of information people can hold at on
Tourism studies
Travel Experience Builds a Career Too: The Travel Career Ladder
Why do our travel wishes change as we travel more? This guide explains Philip Pearce's Travel Career Ladder, its five levels of motivation, how travelers move up and down the ladde
Physics
Why Cold Coffee Never Warms Back Up: Entropy
Entropy is a quantity that captures why nature flows in only one direction. This article covers its origin with Clausius, the Second Law of Thermodynamics, Boltzmann's probabilisti
Economics
The Numbers Went Up but Life Got Tighter: Money Illusion
Money illusion is the mistake of judging gains and losses by the face value of money rather than its real purchasing power. This article covers nominal versus real value, the famou
Information technology
Same Result Even If You Press Twice: Idempotence
Why is pressing an elevator button twice safe, while double-clicking a payment button feels risky? This article explains idempotence—from its mathematical name to everyday buttons,
General knowledge
Left Brain vs. Right Brain: Functions and Traits Compared (Left-Brained and Right-Brained People)
What does it mean to be “left-brained” or “right-brained”? This article explains how the two hemispheres divide their roles, explains their cooperation, and discusses the limits of
Film & media
The Art of Mise-en-Scène: Visual Innovation in Film
As a visual medium, the art of film has a unique ability to leave a powerful impression on audiences. At the heart of this ability lies mise-en-scène. Mise-en-scène means more than
Social welfare
The Right to an Ordinary Life: The Normalization Principle
What does it mean for people with disabilities to live as close as possible to the everyday life everyone else takes for granted? This article explains the normalization principle,
Education
The Importance of Lifelong Learning and Methods for Self-Directed Learning
Lifelong learning plays an important role in continuous personal development and adaptation to personal and societal changes. It enables individuals to acquire new knowledge and sk
Library & information science
The Real Question Behind the Question Asked: The Reference Interview
A reference interview is the conversation in which a librarian refines a user’s first question and finds the information the person really needs. This article covers why it is need
Business administration
Marketing Strategy in Business Administration - 3C, SWOT, STP, and the 4Ps (Marketing Mix)
A step-by-step look at the marketing strategies used by companies and organizations: 3C analysis of the environment, SWOT analysis, the STP strategy, and the 4Ps of the marketing m