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Physics

The Uncertainty Principle: New Possibilities for Innovation

Quantum mechanics is a theoretical framework that plays an important role in understanding the fundamental properties of matter and energy. Among its principles, the uncertainty pr

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Journalism & communication

How We Say It Changes the World: The Medium Is the Message

"The medium is the message" is Marshall McLuhan's 1964 claim that we should look at the medium itself before the content it carries. This article explains what the phrase means, Mc

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Earth science

When Compasses Pointed South: Geomagnetic Reversal

A geomagnetic reversal is when Earth’s magnetic north and south poles swap places. This piece covers how Earth’s magnetic field is made, how scientists found traces of past reversa

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General knowledge

Reaching an Answer by Rough Estimate: Fermi Estimation

Fermi estimation breaks an unknown quantity into numbers you already know, roughly estimates each piece, and multiplies them to get the order of magnitude. This article covers the

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Social welfare

The Power That Connects Services: Case Management

Case management is a social work practice that coordinates resources through assessment, planning, linking, monitoring, and evaluation so that people with complex needs can receive

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General knowledge

Refuting Takes Ten Times the Effort: Brandolini's Law

Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi

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Information technology

Bugs Reveal Themselves When You Talk: Rubber Duck Debugging

Rubber duck debugging is a debugging method in which you find problems by explaining your code, line by line and out loud, to a rubber duck on your desk. This article covers where

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Psychology

The Illusion That Nothing Works: Learned Helplessness

Where does the feeling that nothing you do will work come from? This article covers Seligman's experiments, attributional style, how neuroscience overturned the explanation in 2016

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Design

Familiarity Drawn to Look Real: Skeuomorphism

Skeuomorphism is a design approach that keeps the look of old objects on new products so they feel familiar. This piece covers the word’s Greek roots and archaeological origins, ev

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General knowledge

When the Number Becomes the Goal: Goodhart's Law

Why does a measure stop being a good measure once it becomes a target? This article explains the origin and logic of Goodhart's law, examples such as the cobra effect, and how to u