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Economics

The Pricier, the More Desirable: The Veblen Effect

Some goods sell better the more their prices rise. This article explains the Veblen effect, in which the desire to show off drives up demand, covering its meaning and origins, how

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Economics

Efficient Decision-Making Strategies Through Game Theory

Game theory is an important analytical tool used in many fields, helping us understand how individuals or groups make strategic decisions in situations involving interaction. In ec

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Film & media

The Empty Object Everyone Chases: The MacGuffin

Why does a film stay gripping even when we never learn what is in the briefcase everyone is chasing? This article explains the MacGuffin, a story device that is vital to the charac

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Chemistry

Neither Liquid nor Gas: Supercritical Fluid

A supercritical fluid is a substance pushed past its critical point, where the line between liquid and gas disappears. This article explains what the critical point means, the flui

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Education

The Secret of Learning That Lasts: Desirable Difficulty

Why is what we learn easily so easily forgotten? This article explains desirable difficulty, as described by Robert Bjork, covering its meaning and origins, learning methods such a

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Statistics

When to Stop and Choose: The Secretary Problem

The secretary problem asks how to maximize the chance of picking the very best candidate when you must decide on each one on the spot. This article explains its rules, why the answ

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General knowledge

Anything That Can Go Wrong Will Go Wrong: Murphy's Law

Murphy's Law is the rule of thumb that anything that can go wrong eventually will. This piece covers its origins in the U.S. Air Force's MX981 rocket sled tests and Edward Murphy's