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52 articles found
Business administration
Disruptive innovation is innovation that looks inferior at first but wins new customers with a cheaper, simpler alternative and gradually takes over the mainstream market. This art
Business administration
Why do new products that get off to a brilliant start stall before reaching the mainstream market? This article explains the chasm, the deep gap between early adopters and the earl
Business administration
Why does cannibalization, where a new product eats into an existing product's sales, happen? This article explains what it is and why it occurs, the cases of Apple, Kodak, and Netf
Business administration
In modern society, a company's success depends heavily on the quality of its leadership. Leadership is an important factor in achieving organizational goals, going beyond simply gi
Business administration
The decoy effect is when a deliberately less attractive option makes another product look better. This piece explains asymmetric dominance from Huber, Payne and Puto’s 1982 study,
Business administration
In today's business environment, choosing an appropriate business form is important for running a successful business. The business form determines the legal structure of a busines
Business administration
In today's business environment, corporate sustainability is no longer optional but a necessity. Accordingly, ESG (environmental, social, and governance) management is emerging as
Business administration
The principal-agent problem is the conflict that arises when the interests of the person who hands over a job and the person who takes it on diverge. We look at why it happens, how
Business administration
Six Sigma is a management improvement method that uses data and statistics to find and remove the causes of defects and reduce variation in work processes. This article covers the
Business administration
For many people who dream of starting a successful business, entrepreneurship is a journey filled with challenges and opportunities that go beyond a simple idea. It requires strate
Business administration
Kaizen is a management approach in which everyone on the front line keeps making small improvements instead of one grand change. This article covers what the word means and where i
Business administration
This time, we will explore the types of advertising used to run campaigns online and the characteristics of each. In the early days of online advertising, banner ads were the main
