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General knowledge

When the Number Becomes the Goal: Goodhart's Law

Why does a measure stop being a good measure once it becomes a target? This article explains the origin and logic of Goodhart's law, examples such as the cobra effect, and how to u

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Logistics

Moving Road Freight onto Rails and Sea Lanes: Modal Shift

Modal shift means moving freight that used to travel mainly by truck onto modes that carry large volumes at once, such as rail and coastal shipping. This piece covers why it matter

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Economics

The Core of Microeconomics: The Game of Supply and Demand

Microeconomics is a branch of economics that analyzes the economic decisions of individuals and businesses, focusing on exploring the fundamental elements of economic activity and

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General knowledge

Anything That Can Go Wrong Will Go Wrong: Murphy's Law

Murphy's Law is the rule of thumb that anything that can go wrong eventually will. This piece covers its origins in the U.S. Air Force's MX981 rocket sled tests and Edward Murphy's

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Business administration

Promoted to the Level of Incompetence: The Peter Principle

The Peter Principle is the claim that in a hierarchy, people tend to be promoted until they reach a position where their incompetence shows. This article covers its basic definitio

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Journalism & communication

The Thoughts That Come After the News: Media Priming

Media priming is the phenomenon in which issues the media highlights become the standards we use to judge people and policies later. From Iyengar and Kinder’s 1987 experiments and