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Business administration

Promoted to the Level of Incompetence: The Peter Principle

The Peter Principle is the claim that in a hierarchy, people tend to be promoted until they reach a position where their incompetence shows. This article covers its basic definitio

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General knowledge

Refuting Takes Ten Times the Effort: Brandolini's Law

Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi

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Psychology

Overcoming Impostor Syndrome: How to Regain Your Confidence

In modern society, many people experience difficulty fully acknowledging their own success and feel as though their achievements were obtained through deception. This phenomenon is

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Earth science

When the Ground Flows Like Water: Soil Liquefaction

Why does solid ground turn soft and flow like water during an earthquake? This article explains soil liquefaction, in which water-saturated sandy ground behaves like a liquid, cove

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Education

Words and Pictures Stay Together: Dual Coding Theory

Dual Coding Theory holds that the mind has separate verbal and nonverbal systems, and that linking words with pictures helps us understand better and remember longer. This piece co

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Earth science

The Whole Sea Comes Rushing In: Tsunami

A tsunami is a series of giant, very long waves created when a huge volume of seawater is displaced at once by an undersea earthquake, landslide, or volcanic eruption. This piece c

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Physics

Lifting a Car with a Small Force: Pascal’s Principle

Pascal’s principle states that pressure applied to a confined fluid at rest is transmitted undiminished throughout the fluid. We look at how it was formulated, how hydraulic device

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Business administration

Why People Pay After Using It for Free: Freemium

Freemium is a pricing strategy that gives away a basic product or service for free and charges for better features, more capacity, or added convenience. This article covers where t

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Psychology

When Your Eyes Change What You Hear: The McGurk Effect

The McGurk effect is an illusion in which a mismatch between the sound you hear and the lip movements you see makes you hear a sound that was never actually spoken. This article co