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Tourism studies

Korea’s Leading Ecotourism Destinations and Sustainability

Ecotourism is an important form of tourism that protects the natural environment and ecosystems while revitalizing local economies. The role and importance of ecotourism in buildin

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Journalism & communication

Persuasion That Wakes Up Over Time: The Sleeper Effect

The sleeper effect is the phenomenon in which a message from a hard-to-believe source has little power at first but becomes more persuasive as time passes. We look at how it was di

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Economics

Reading the Economy through the Producer Price Index (PPI)

The Producer Price Index (PPI) is an economic indicator and an important tool for measuring changes in the prices of goods and services that producers supply to the market. It does

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Statistics

The Illusion That Comes After Choosing: Berkson's Paradox

Berkson's Paradox is the phenomenon in which a false inverse relationship appears between two unrelated traits when you look only at a group filtered by some criterion. This piece

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Psychology

The Trap of Words That Fit Everyone: The Barnum Effect

The Barnum effect is our tendency to accept vague personality descriptions that fit almost anyone as accurate analyses of ourselves. This piece covers where the name came from, P.

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Chemistry

The Reaction That Slowly Eats Away at Iron: Corrosion

Corrosion is the process by which a metal reacts chemically with its surroundings, loses its original properties, and breaks down. This piece covers how iron rusts, what happens wh