Design
The Familiar Is Easy: Jakob's Law of Internet User Experience
Why do sites we use for the first time still feel easy? This article explains the origin of Jakob's law as stated by Jakob Nielsen, the principles of mental models and conventions,
Articles to explore
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606 articles found
Education
Learning More Deeply by Teaching: The Protégé Effect
Why do we learn better ourselves when we try to teach others? This article explains the origins of the protégé effect, the Betty's Brain experiment, why preparing to teach deepens
Tourism studies
The Urge to Leave and the Place That Calls: Push-Pull Theory
Why do people travel, and why do they choose a particular place? This article explains the origins of push-pull theory, push factors as travel motives, pull factors as destination
Economics
When What Belongs to Everyone Belongs to No One: The Tragedy of the Commons
Why are shared resources so easily ruined? This article explains what the tragedy of the commons means, Hardin's pasture story, the features of common-pool resources, cases such as
Business administration
A Market That Eats Itself: Cannibalization
Why does cannibalization, where a new product eats into an existing product's sales, happen? This article explains what it is and why it occurs, the cases of Apple, Kodak, and Netf
Chemistry
Water That Doesn't Freeze When It Should: Supercooling
Why does water sometimes stay liquid below freezing? This article explains what supercooling is and how it works, everyday examples such as clouds, freezing rain, and hand warmers,
Statistics
The Illusion That Next Time Will Be Different: The Gambler's Fallacy
If a coin lands heads five times in a row, will the next toss be tails? This article explains the gambler's fallacy, the belief that past results change what comes next, along with
Earth science
An Invisible Lid Over the Sky: Temperature Inversion
Why does a layer of air form that gets warmer, not colder, with height? This article explains how temperature inversions form and their types, their effects on fine dust, fog, and
Information technology
Systems Mirror Their Organizations: Conway's Law
Why does an organization's communication structure come to resemble its software structure? This article explains the origin and logic of Conway's law, real-world examples, and the
General knowledge
When the Number Becomes the Goal: Goodhart's Law
Why does a measure stop being a good measure once it becomes a target? This article explains the origin and logic of Goodhart's law, examples such as the cobra effect, and how to u
Film & media
The Power of Scenes That Run Without a Cut: The Long Take
What effects does a long take, filming one scene at length without editing, create? This article covers what a long take is, Bazin's ideas, realism and tension, examples such as Ro
Journalism & communication
The More Information, the Wider the Gap: The Knowledge Gap Hypothesis
Why does the gap between those who know and those who don't widen as information floods in? This article covers what the knowledge gap hypothesis means and where it came from, why