You are browsing the English interface. Articles without a published translation are clearly marked and open in Korean.
607 articles found
Business administration
Why do new products that get off to a brilliant start stall before reaching the mainstream market? This article explains the chasm, the deep gap between early adopters and the earl
Chemistry
A few drops of lemon juice make water sour, so why does the pH of blood stay the same? This article explains buffer solutions, whose pH barely changes even when acid or base is add
Statistics
Why does the share of heads get closer to half the more times you toss a coin? This article explains the meaning and principle of the law of large numbers, its history beginning wi
Earth science
Why does solid ground turn soft and flow like water during an earthquake? This article explains soil liquefaction, in which water-saturated sandy ground behaves like a liquid, cove
Information technology
Why do the shortcuts we take for speed today come back later at a high price? This article explains technical debt, the term first used by Ward Cunningham, how interest builds up,
General knowledge
Does work grow when the deadline is generous? This article explains Parkinson's Law, the idea that ‘work expands to fill the time available,’ covering how it came about, why bureau
Film & media
What is a jump cut, the kind of edit in which time seems to leap forward within the same shot? This article explains its relationship to the 30-degree rule, Godard's Breathless, ho
Journalism & communication
Why do we feel that we are fine and only other people are swayed by the media? This article explains the third-person effect and Davison's classic hypothesis, self-enhancement and
Psychology
Why are some people so confident even when they do poorly on a test, while experts often seem modest? This article explains the Dunning-Kruger effect and the classic study behind i
Food & nutrition
Why doesn't honey spoil easily even though it contains water? This article explains water activity, a measure of the free water in food, and how it is measured, the limits below wh
Social welfare
Can you still protect your livelihood when illness or job loss keeps you from working? This article explains decommodification as defined by Gøsta Esping-Andersen, the criteria use
Physics
Why do tiny particles in water never stop jiggling? This article explains Brownian motion, first observed by Robert Brown, the principle Einstein uncovered behind it, Perrin's expe
