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8 articles found · Search results for “điện”
Clear searchJournalism & communication
The Magic Bullet Theory is the view that media messages hit audiences directly, like bullets, and produce the same effect in everyone. We look at the age of propaganda that produce
Journalism & communication
Parasocial interaction is the one-sided sense of face-to-face closeness we feel with media figures who don’t know us. This piece covers Horton and Wohl’s 1956 concept, the differen
Journalism & communication
Why does a friend’s recommendation often sway us more than an ad? This article explains Lazarsfeld’s two-step flow theory—how media messages reach opinion leaders first and then sp
Journalism & communication
Why do we pick the media we do? Uses and Gratifications Theory, systematized in the 1970s by Elihu Katz, Jay Blumler, and others, sees people not as passive receivers of messages b
Journalism & communication
Mass media play a central role in conveying information and shaping public opinion in modern society. Beyond simply serving as a means of conveying information, they have become an
Journalism & communication
Fake news has emerged as a serious problem in modern society. Amid a flood of information, distinguishing truth from falsehood is becoming increasingly difficult, and this is causi
Journalism & communication
Successful PR strategies play an important role in helping companies build brand awareness and credibility in today's market. PR goes beyond simply promoting products or services a
Journalism & communication
How do you write a press release or news article that busy readers will actually take in? This article covers the basics of article writing, the inverted pyramid, pyramid, and diam
