"The medium is the message" is Marshall McLuhan's 1964 claim that we should look at the medium itself before the content it carries. This article explains what the phrase means, Mc
Information foraging theory, developed by Peter Pirolli and Stuart Card at Xerox PARC, explains how people search for information the way animals hunt for food. This article covers
Poe’s Law is the internet rule of thumb that, without a clear sign of the author’s intent, a parody of extreme views will inevitably be taken as sincere by someone. We look at wher
Link rot is the phenomenon in which web addresses, over time, no longer lead to the material they once pointed to. We look at what link rot is and why it happens, how large the pro
Brandolini's Law is the rule of thumb that refuting a false claim takes far more effort than producing it. We look at where the law came from, why rebuttals are so hard, older insi
Sturgeon's Law is the rule of thumb that 90% of anything is crud. We look at how it came about, what it really means, similar ideas that came before it, and how to use it wisely in
The Socratic Method is a way of teaching through repeated questions so learners find gaps in their own thinking and reach conclusions themselves. This piece covers its origins in S
Kerckhoffs's Principle holds that a cryptographic system should stay secure even if everything except the key is known. This piece covers Auguste Kerckhoffs's 1883 “La Cryptographi
Total internal reflection happens when light traveling from a material with a higher refractive index toward a lower one hits the boundary beyond the critical angle and is reflecte
Linus’s Law says that given enough eyeballs, all bugs are shallow. This piece covers its origin in Eric Raymond’s The Cathedral and the Bazaar, why many eyes help find bugs, the li
How did the early internet keep working despite small differences between implementations? This article covers where Postel's Law (the Robustness Principle) came from, why it matte
Why does trying to hide information make it spread even further? This article covers the 2003 lawsuit that gave the Streisand effect its name, four reasons suppression backfires, w